Welcome! I am an Assistant Professor of Marketing at the Chinese University of Hong Kong. I also work part-time as a researcher with Meta's Monetization GenAI team in New York office. I received my PhD from Columbia Business School.

My research combines generative AI, high-dimensional/unstructured data, statistical/econometric methods and behavioral science to tackle questions related to creative design, digital markets, and decision making.

I am honored to have received several awards for my research, including the 2024 Sheth Foundation ISMS Doctoral Dissertation Award (winner), finalists of the 2025 American Statistical Association Marketing Section Doctoral Dissertation Research Award and the 2026 AMS Mary Kay Doctoral Dissertation Award.  

Prior to this, I worked at Meta in Central Applied Science and Monetization GenAI, where I led video storyline and ad creativity research, working closely with Creative Shop to surface new insights to clients. I hold a M.Sc. in Econometrics and Mathematical Economics at London School of Economics and Political Science (LSE), and a B.Sc. in Combined Mathematics and Economics at University of British Columbia.  

Link to my CV. 

Contact

Room 1115, 11/F 

Cheung Yu Tung Building

12 Chak Cheung Street, Shatin, HK

Email: jasmineyang@cuhk.edu.hk    

Github: https://github.com/yyang24