Welcome! I am an Assistant Professor of Marketing at the Chinese University of Hong Kong, and a part time researcher at Meta NYC office. I received my PhD from Columbia Business School.

My research combines generative AI, high-dimensional/unstructured data, statistical/econometric methods and behavioral science to tackle questions related to creative design, innovation, and decision making.

I am honored to have received several awards for my research, including the 2024 Sheth Foundation ISMS Doctoral Dissertation Award (winner), the finalists of the 2025 ASA Marketing Section Doctoral Dissertation Research Award Competition, and the 2026 AMS Mary Kay Doctoral Dissertation Award Competition.  

Prior to this, I worked at Meta in Central Applied Science and Monetization GenAI, where I lead video storyline and ad creativity research working closely with Creative Shop to surface new insights to clients. I hold a M.Sc. in Econometrics and Mathematical Economics at London School of Economics and Political Science (LSE), and a B.Sc. in Combined Mathematics and Economics at University of British Columbia. 

Contact

Room 1115, 11/F 

Cheung Yu Tung Building

12 Chak Cheung Street, Shatin, HK

Email: jasmineyang@cuhk.edu.hk    

Github: https://github.com/yyang24